Creatives' Corner

I made a promise but couldn’t fulfill it. These past days since Thursday 21 st May have not been very palatable. Being offline unavoidably is a lot of sacrifice, that kind of sacrifice that you have no choice but to pay. Still tendering my sincere apologies. Working towards being back online fully. And I must say, I missed you, I know you missed me too #coversface. So, we talked about branding in my last two posts and I believe we all get it, Branding is broad, therefore, we will definitely revisit it. In my last post, I mentioned that to build a successful brand, you will need people do build it with you. You as the brand owner can actually not do it alone. I will love to learn about recruitment so why not let’s learn it together. So, what is Recruitment? According to Google, Recruitment is the overall process of attracting, shortlisting, selecting and appointing suitable candidates for jobs within an organization.  In simple terms I would say, Recruitment is a PROCESS,...

If I write, and you don’t read, I wouldn’t be impacting, neither will I want to do more. But your constant following has made me want to do more and I am really grateful for that. Thank you for reading always and also for telling people about Creative’s Corner. My sincere apologies for not posting yesterday, it was due to a situation which came up and was beyond my control. As compensation, I will drop two more posts after this before the end of this week, so help me God. #winks. So, in my previous post, you can check it out here , I talked about Brand: What it is and what it is not. A lot of people were able to see what their brand is not but not what their brand is. This is why I will mention it again here and then we will look at how to build a successful brand. Let me start with some examples for better understanding. Take a minute and think about GoTV, they have a lot of stations. So now, think about African Magic, what do you associate it with? Movies (Sincerely, I don’t as...

As the saying by Aesop goes that "Every truth has two sides; it is as well to look at both, before we commit ourselves to either." I am glad to tell you that BRANDING is not an exception. This is why we will be talking about the topic of Branding: What it is and what it is not. To know what a brand is not, we will have to look at what a brand is. A Brand can be defined as the sum total of experiences of your customers when they come in contact with you. It is the collection of perceptions about you (your business) in the mind of the customer . It involves what you represent to your customers and what they think of you, ranging from the way you respond to their mails, the music they hear when on hold on the phone, your tweets, your logo and so on. For example, when I think of 7up, I automatically think of a quick soothing feeling and when I think of Veleta, I think of Enjoyment…shey you get? Now that we know what brand is, let us look at what brand is not. Please don’t f...

Design is one of the three fundamental dimensions of human intelligence. Most people think design is a tool i.e. involving only the use of Photoshop, Adobe Illustrator and other software. It is actually the process which takes ideas through a number of CRITICAL THINKING to creation of prototypes and then to reach an innovative product that targets solving consumers’ problems and addressing their needs. You see!? Design is not about knowing how to use the tools but about going through a process. In my first post about Creativity, I mentioned that being creative gives you the opportunity to try out new ideas, new ways of thinking and getting a problem solved. With this definition, let’s just say Design is the process of using our creativity. So! We have seen what design is all about. Let’s look at this, how do we design? A lot of graphic designers make a mistake of diving into a job on getting it. And most times if not all, this rush in causes a quick rush out. What do I mean by a ru...

A logo they say has to be timeless, able to stay relevant for years, passing out the right emotions in the hearts of people who come across it. For us to be able to achieve that, we have to know the right things about logo before creating it. This is why we will be learning about LOGO today. It is imperative to know very well about logo before starting out to create one…oh yes, I have created logos before I got the knowledge about it too. So, don’t be discouraged. Logo is a graphical representation of your brand. It is that picture that represents the collection of promised experiences which in turn creates a mindset in the minds of those who come in contact with your brand. It is the FACE OF YOUR BRAND. You can see how important a Logo is for a brand. It is what represents your brand to the outside world with your brand name. So, let's talk about the types of Logos that there are. There are 4 major types and we will be looking at each one.   1. Wordmark Logo This type of...

Hi guys! It’s been a good day for me, except for my phone that decided to stop charging. Very painful but I believe it will come back on soon. Enough about me, how are you too? Don’t forget to drop your response in the comment session #winks So let’s talk about a particular topic that brings us all together, CREATIVITY. Google defines creativity as the use of imagination to create something, the art of inventiveness and for me, of course I agree. But putting it in my words, I will define creativity as thinking differently to create something extraordinary. Creativity is basically putting different ideas together and coming out with a blockbuster…Boom! You can imagine right? So, you as a creative, you are someone who sees the world a little differently than others, yes that’s you. And mind you, creativity is not a skill, it is an ability. So you think you can learn it? No! You think you don’t have it? You do. Let me take you back to when you were younger, do you remember those i...

Welcome to CREATIVES' CORNER   Having more knowledge about topics like creativity, designing, branding and so on is a good idea but going for that particular topic in that big book might be the problem. Self-discipline they say is important but how well can we apply self-discipline in getting knowledge about a topic we want from that big material? Light Designs and Prints thought about this and decided to bring to you this blog for all creatives. A blog where you spend a few minutes to learn great insights. A haven for Creatives to hang out.  Here, we will be learning about a lot of interesting topics that are peculiar to us as creatives. Posts will be done as much as possible and the beauty of the blog is you can send in requests to us for topics you would want us to talk about. You can also subscribe to sign up for notifications on our posts on Creatives' Corner. It's gonna be a smooth ride. So, let the ride begin💃 Don't forget to leave your comment...