LOGO

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A logo they say has to be timeless, able to stay relevant for years, passing out the right emotions in the hearts of people who come across it. For us to be able to achieve that, we have to know the right things about logo before creating it. This is why we will be learning about LOGO today.

It is imperative to know very well about logo before starting out to create one…oh yes, I have created logos before I got the knowledge about it too. So, don’t be discouraged.

Logo is a graphical representation of your brand. It is that picture that represents the collection of promised experiences which in turn creates a mindset in the minds of those who come in contact with your brand. It is the FACE OF YOUR BRAND. You can see how important a Logo is for a brand. It is what represents your brand to the outside world with your brand name.

So, let's talk about the types of Logos that there are. There are 4 major types and we will be looking at each one. 

1. Wordmark Logo

This type of Logo relies on unique typography with no other elements. The logo is best for companies that their names describe what they do and it is also very good for new companies that are still working on name recognition, since consumers see the name straight up. Examples of companies that use this logo type are Coca-Cola, Google, FedEx, Disney and many more.

  

2. Lettermark Logo

These are the types of Logos which only consists of letters. It could be initials of the brand or maybe the first letters of each word. This logo type consists of a few words. It could be a monogram or an anagram. For a monogram, an example is CNN, who used their initials from Cable News Network to create their logo. Another example is my company, Light Designs and Prints who used the first letters of each word to create her logo. And for an anagram, an example is FedEx who used the first few letters of each word from their name Federal Express.

This Logo type works well for companies that have sufficient existing brand recognition, not new companies, companies that can afford enough time to explain what the company is all about, because unlike Wordmark, what the company does will most times not be evident from the name.

 



3. Brandmark Logo

This type of logo is that which uses a symbol to represent the company. The company relies on the ability of that symbol to evoke emotions from the viewer. This logo type is effective for companies whose subsidiaries need to associate themselves with the parent company. It can also be useful when the company name is too long and an example is Nike’s swoosh which implies speed and motivation. Another example is Apple’s Apple symbol which has a bite. Another example is the HP laptop which we all know today. The name actually is Hewlett-Packard. But the brand is most known with their logo.



4. Iconic Logo

An iconic logo is that type that consists of both the Brandmark and the Wordmark logo.  This type of logo is effective in communicating brand identity and can communicate to the viewers what a company does as well as what it stands for. Examples of companies with these logo types are Mastercard, Adidas and much more. It also work well with small businesses whose names are not widely recognized but very distinctive.

 


Please note that Logo can be classified into many more types but these 4 are the major types.

In conclusion, now that you have learnt about logo, don’t forget to put this knowledge into use before you create any more logos. Remember that it is not about what you know but about what you do with what you know.

I want to hear from you. How has the two classes been, Creativity and Logo? Also, don’t forget to subscribe for notifications. Do you have topics in mind that you want me to talk about? Please send a mail to me on olamipoada2@gmail.com I would be glad to hear from you.

See ya!!


Comments

  1. Job SearchMay 12, 2020 at 5:05 PM

    This is pretty much amazing. I didn't know the category of my customized logo until I had read this.
    A very insightful piece

    ReplyDelete
    Replies
    1. Creatives' CornerMay 14, 2020 at 3:13 PM

      I am glad you learnt something new, thank you for reading.

      Delete
  2. Oluwapelumi BoluwajiMay 12, 2020 at 7:40 PM

    Wow. This is a very lovely article. I gained so much. Weldone!!!

    ReplyDelete
  3. UnknownMay 13, 2020 at 10:44 AM

    Nice one sis. It is a very good article for the world of graphics, more strength!!!

    ReplyDelete
  4. Creatives' CornerMay 14, 2020 at 3:14 PM

    Amen...Thank you for reading

    ReplyDelete
  5. OlalegendMay 17, 2020 at 10:02 AM

    Wow this is eye opener, more grace to you.

    ReplyDelete
  6. UnknownJuly 22, 2020 at 2:03 PM

    Nice one

    ReplyDelete

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