Creatives' Corner

  It’s a lovely Friday again! A day to take stock of the week and to start preparation for the next. I am grateful for you, what are you thankful for? In my last post, we talked about using stories to sell out. As you know already, we are learning together, so tell me, I would love to know how much my blog post helped you. For me, I got two new clients, isn’t that awesome? Do you know that storytelling is like your cloth? Each style, each colour, each combination is for different occasions. Just as the black colour is used to mourn in Africa, the white colour is used in eastern Asia. You wouldn’t wear a flowing dress to do farm or factory work, neither will you wear a wedding dress if you are not the bride. Each cloth has its own relevance. And you have to follow the silent rules guiding the use of each. Likewise, your story, you have to follow its guiding rules. So, let’s jump right into it. The first do is that your story have got to matter. It shouldn’t happen that after your audien

You know, getting people's attention can be a lot of work. Everybody is busy with one thing or the other and if whatever you are bringing to the table is not exciting or inviting enough, they air you. Sometime last year, during my stay in a camp, we used to have hours of lectures everyday. And since our facilitators were not storytellers, but bores, almost everybody got tired easily and ignored them, well I did too at some points. We had one particular facilitator though who would always engage us with songs, or stories, it was actually hard to ignore her because she didn't let us, she was interesting. I can say she is the only one I still remember since I left the camp, just because she caught my attention. Can you see the importance of storytelling? It catches people's attention. If you know how to play your game well, it keeps their attention. So, let's dive right into talking about how to sell out using stories. According to Google, Storytelling describes the social

Gosh! It’s been a long time I wrote, and it’s been bothering me. Yes, I can say I have my reasons for going off, which was fear and uncertainty (well, nobody is immune to it you know). Despite the fact, I would always convince myself every Friday of why I did not write/post. And today, I have decided to forgo it all, take my time, sit my myself down and write what comes to mind. All I know is I have overcome the reason I went AWOL and I am back. I am glad to be here for you and I promise to do my best with it. Kindly subscribe and tell your friends about Creatives’ Corner too. I look forward to having you all read what  I have to post about Creativity, Business and Creativity #smiles So, this week, in a class that I have been attending, I learnt something and I will definitely love to share it with you. I learnt that being an entrepreneur is creativity. Why did my teacher say that? Well Entrepreneurship which is different from being a business owner involves a whole lot of thinking. A

Hi guys!!! I am so excited!! Guess what?  Creatives' Corner has her first guest post!! Drum roll!! Are you wondering what it's about? You need to check the full gist out. It's about Word of Mouth Marketing, how to get your customers talk about you. Yes...I know you are interested, why not follow me. A quick introduction about the writer, he is a friend, his name is May-Las Akorede and he is so excited to have you read his post. Let's go. Sometimes towards the late ember months in 2019, I stumbled on a couple of information that has changed my views on business and how it's been run. I decided to follow up on that information and I started digging and researching hoping to uncover more information – well, I'm not done uncovering – but the good news is I've uncovered some pretty good stuffs that I believe every business owner should begin using NOW. Not tomorrow, but NOW. I know a lot has been wrought in you up to this point and I don't take it for granted

It’s a new week and I am so grateful. Shout out to all readers. You guys rock! I know you must have wondered what happened last week, a lot did. But here is your compensation, two posts this week! So, in my previous post, I wrote about overcoming discouragement as a creative . I know you know that being discouraged is not a bad nor a new thing. Therefore, I want you to know that overcoming discouragement is a great achievement. I spoke to some friends who are creatives recently and they shared their experiences and challenges in our creative world. I am sharing it because I believe it will help someone going through the same thing, even if it’s just to know that you are not alone. So, let’s move.  Chris   Chris is one of the very good graphic designers I know. He is also involved in Digital painting. We met on a Facebook group and we got talking, you can imagine. Talking with him has always been very insightful. Chris partners with studios in Anambra and Lagos. He also teaches graphic

Discouragement they say is the loss of enthusiasm. I experienced that some days ago. Let me share my story with you and of course the lessons I learnt. So, I got this job, okay I had quite a lot of jobs to handle at a time, coupled with pulling off recruitment process on time. But I happened to place priority on it because the owner needed it quite urgently. And of course, it was a new client so I couldn’t afford to disappoint her. The job was to create a logo for a start-up. Being a start-up actually didn’t matter, I wanted to create something for them that they can use for years before even thinking of rebranding. So, I met up with the representative from the brand, I got my design brief answered as we talked and I set out to work. Of course, as the process of design said, I started out with my mind mapping, then moved on to sketching. Yes, the pay was not much but I still wanted to do a great job. After I had done all those required things in the process of design , I came up wi

Hi guys!! It's another great and 'color-full' day for learning again. How has the week been? I trust it has been a blessing? So, we talked about colors Blue , Red and Black in the last post. Do you still remember the meaning of your colors? Well you can still check it out. So, let's talk about the last set of colors today! Let's make the day 'color-full!' White Having your best color as white means you are neat and immaculate in your appearance and also in the presentation of your home, car and everything you own. You have very high standards of cleanliness and hygiene and you expect every other person to understand and adhere to your high standards. You appreciate order and simple elegance. Your taste is refined and you enjoy things that are well crafted and beautiful. You have a special interest in finding treasures in the most unexpected places. You are particular and have very high expectations for yourself and others. Wow! Maybe I should pick white as

Hi guys! It’s another great day today and it’s good to be back. We started meaning of colours last week and I talked about Yellow , Green and Purple . I hope we were able to learn something new about our colors. We will be looking at colors Black, Red and Blue today. So, let’s go! Black Black, I would say is the most common color, we see it everywhere. Do you know that wearing a black suit or a dress can make you look thinner? Here is something I found about you who have black as your best color, you are non-emotional, conservative, independent, strong willed, determined to be in control of yourself and situations. You may be too serious and intimidating to your friends, you can be a dictator too. Is black your best color? Okay, let’s consider those things that black represents. Black represents power, elegance, formality, death, evil, fear, negativity, strength, authority, prestige, mystery, sophistication and seriousness. In heraldry, black means grief. Black gives the feeling of pe

  Hello Business owners! Do you know that the use of colors for your logo can actually highlight the strength of your business and help you to attract the right customers? Your use of colors also help your target market to perceive you in the right way. This is why you have to be careful and knowledgeable when choosing your brand color. Dear Designer! Do you know you have to know your colors and their meanings before you can advise your client on making the right choice of their brand color? Color is a property of light which the eyes can be more attracted to since the eyes absorb light.  Do you remember that I mentioned in my 11th post – The Design brief (you can get to read it  here ) that a client should have adjectives that he wants to use to portray his business? These adjectives can help a designer to decide which colour to use for the logo, so as to portray the business rightly to its target market. So, let’s talk about meaning of these colors step by step. Please follow me. PUR

At a time in my life, when I just started designing, I had some issues with these 4, it was either I didn’t kern where I was meant to or I put too much letter spacing. Something will always be wrong. After I got a hang of it, through a friend then, I then realised that I wasn’t the only one who had that issue as a new designer. Some don’t even know what they mean. I had even forgotten about the whole thing until recently that I noticed it in a friend/student’s designs. This has made me come back to it again. So, why not let’s talk about it. What is Tracking and kerning? Tracking also known as letter spacing means loosening or tightening a selected block of text while  kerning  is the process of adding or subtracting space between specific pairs of characters. Notice that they are both a two-way thing. Loosening or tightening for tracking and adding or subtracting for kerning. I know this definition might still seem ambiguous, so let’s try and break it down. Kerning  is the pro

Does seeing the topic make you feel like, ‘Yes I have the answer to the question in my heart’? Well I am glad it does. I will be trying my possible best to answer the question though I am not sure how it is framed in your mind. But mind you, I won’t be telling you how much to price your clients, I will only be opening your eyes to see what should influence your pricing. Okay, let’s go! Let’s look at what pricing means first of all. I would say it means PLACING A VALUE ON SOMETHING – A PRODUCT OR A SERVICE. This means that my service as a graphic designer should have a value placed on it which will compel people to pay for my time and resources. I spend time in working, I use light, I use my laptop, I use my notepad, my pencil, my mouse, my brain, my strength, and I eat! All these I believe, should be compensated for in pricing. When you get a client who is ready to do a job with you, what are the things that should influence your pricing the client? Let’s look at them. The first I

Hey guys! It’s an awesome day for learning again. So, let’s pick up from where we stopped. Now that you have gotten the inspiration to create a logo for your client, how do you present it? What are the tips you need to pull off a beautiful presentation to a logo approval? Let’s move together. 1.       Avoid Intermediation Let’s assume you are still in direct contact with the middle man, and you need to present your ideas, you need to do it yourself. AVOID INTERMEDIATION. Do not allow a third party to present your ideas and the reason behind it is because he or she can’t sell you the same way you will sell yourself. He or she won’t be able to answer questions directed at you the same way you will. He or she won’t be able to defend your job the same way you will, I hope you get me. All you have to do is let the person see how much you want to help him to not put him under pressure. So, let him help you get in front of your client physically to help him out. In case the middle man

Hello there! Welcome to another day for learning. How has the learning process been? Have you been learning new things? I hope you have. Let me hear your feedbacks please. The comment session here, a personal mail, or a comment on any of the social media platforms you find the post. Would you prefer a one on one which will be my phone number? You will have to reach out via social media first #winks. Please reach  out, I am eager to talk personally with my readers. So, let’s move. We looked at the design brief in the last post and I know it was all insightful and step by step. If you notice, these posts are following a particular progression. We have learnt about the elements of an iconic logo, we moved on to the ‘what to do after getting that contract of that iconic logo (the process of design),’ then we moved on to how to create a design brief which will help you in that process. Now that you have followed the process of receiving the job, let us look at the process of working on the

Hi guys! Welcome back. In my last post, I talked about the process of design and talked about 4 things to do before starting out on a job you get. Okay, let’s do a recap: The first I mentioned was to get rid of the middle man because he or she cannot help you like you will help yourself, the second is to give the company owner a design brief to answer all necessary questions, the third is to give them space to think and time to answer your questions, and the last is to do your homework which will involve a lot of research making. So, let’s talk fully about the DESIGN BRIEF as I promised. I gave the definition that the design brief is like a roadmap, it defines everything about the client, the company, the goals and objectives, the job, the reason for the job and so on. So how do you create a design brief? Let’s create one together. We will be going in a step by step way to design your design brief, I will go as slow as I can…hahahaha…so follow me closely. Step 1 Describe the cl