How to sell out using stories

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You know, getting people's attention can be a lot of work. Everybody is busy with one thing or the other and if whatever you are bringing to the table is not exciting or inviting enough, they air you.

Sometime last year, during my stay in a camp, we used to have hours of lectures everyday. And since our facilitators were not storytellers, but bores, almost everybody got tired easily and ignored them, well I did too at some points.

We had one particular facilitator though who would always engage us with songs, or stories, it was actually hard to ignore her because she didn't let us, she was interesting. I can say she is the only one I still remember since I left the camp, just because she caught my attention.

Can you see the importance of storytelling? It catches people's attention. If you know how to play your game well, it keeps their attention. So, let's dive right into talking about how to sell out using stories.

According to Google, Storytelling describes the social and cultural activity of sharing stories. Remember that before writing came into being, storytelling had been. Therefore it can be said to be an effective tool in passing down history and information.

So, how does it affect sales? Storytelling majorly, to affect your sales, catches your audience's attention, it gets them to know all they need to know about your product, they stay hooked and convinced to buy your product. Indeed, it has become an effective tool in closing sales.

So as a business owner, how can you write your story in marketing your products?

When writing your story, it's better to go from the KNOWN (the problem) to the UNKNOWN (the solution - your product). And it will be better if the problem is one you have experienced before. But please note, if it's not something you have experienced before, lying in your storytelling is not advisable.

So, you can catch your audience with your story about how you felt when you had the issue. And then flow to how your product has helped you overcome and how it can help them overcome too. 

Let's give an example. Imagine you wrote a book for getting out of depression just after you got of of depression too. And of course, what is written in the book is a combination of all you did to get out of your depression. Your story will be an attention getter for your audience if you start from when you were battling with depression (relating with their problems) and then you move on to how to combat it (introducing your product)

With this format: Identifying with the issue, to introducing your product as a solution, your storytelling will flow, grabbing people's attention and keeping it intact till sales, you can be sure to sell out using your stories.

In the next post, we will talk about the Dos and Don'ts in Storytelling. See ya!

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