Meaning of Colors 2

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Hi guys! It’s another great day today and it’s good to be back. We started meaning of colours last week and I talked about Yellow, Green and Purple. I hope we were able to learn something new about our colors. We will be looking at colors Black, Red and Blue today. So, let’s go!

Black

Black, I would say is the most common color, we see it everywhere. Do you know that wearing a black suit or a dress can make you look thinner?

Here is something I found about you who have black as your best color, you are non-emotional, conservative, independent, strong willed, determined to be in control of yourself and situations. You may be too serious and intimidating to your friends, you can be a dictator too. Is black your best color?

Okay, let’s consider those things that black represents. Black represents power, elegance, formality, death, evil, fear, negativity, strength, authority, prestige, mystery, sophistication and seriousness. In heraldry, black means grief. Black gives the feeling of perspective and depth and when used as a background, it makes other colors stand out.
Hello designers! When you consider using black for a logo, I suggest you use black for clients whose target market is youths. The use of black in logo design denotes feelings of elegance, power, substance, authority and respectability. No wonder Adidas used black for their logo. 

Red

If your best colour is red, you are bold, driven, adventurous, boisterous and full of energy. Oh wow…that’s a lot of energy there. 
So, what adjectives can best describe the color Red? Let’s check it out. 
Red the color of fire and blood is associated with energy, war, danger, strength, power, determination, power, desire, love. This color red is a passionate and emotionally intense one. It enhances human metabolism, increases respiration rate, and cause one’s blood pressure to rise. It causes people to have high visibility and want to make decisions. Reason why a designer should use the red color for buttons like ‘Buy Now’ and others.

Red can be used to evoke feelings and also to indicate danger. Since it is highly associated with energy, you can use it for brands that produces products of high physical activities like games, sports, cars, energy drinks etc.
As a designer, if you are branding a company that provides products or services that is all about energy, excitement and appetite,I suggest you use the color red since it creates an excitement and a want to click. No wonder YouTube and Coca-cola used red for their logo.

Check out the forms of Red below

Light red represents joy, sexuality, sensitivity, passion and love.

Dark red represents vigor, rage, anger, willpower, leadership, malice, courage, longing and wrath.

Brown represents stability. It also denotes masculinity.

Reddish brown is associated with fall and harvest.

Blue

Okay so check this. If your best color is blue, you are reliable and you love harmony, you are also sensible and you make efforts to consider others. You love keeping things clean and have the mindset that stability is the most important aspect of life. You are also fairly even-tempered and self-controlled, you can be emotional or moody, cool and indifferent. That you, oh lover of blue.
Blue can be associated with trust, loyalty, wisdom, confidence, intelligence, faith, truth and heaven. Blue slows human metabolism and has a calming effect, it is often associated with tranquility.  In heraldry, blue can mean sincerity.
 
Hello designer, please avoid using blue for food brands because blue suppresses appetite. You can use blue for brands related to cleanliness like water purification filters, brands related to air and sky, and also those related to water and sea. Blue can also be used for high tech companies.
Due to its peculiarity, blue, when used with red and yellow creates vibrant designs like in a superhero design.

Let's look at the two forms of blue

Light Blue is associated with health, understanding, tranquillity and softness.

Dark Blue is associated with knowledge, power, integrity and seriousness.

I believe you have been able to learn something new about the colors Red, Black and Blue? It’s been a nice and smooth ride. Please don’t forget to ask your questions in the comment session. Also make sure to click on the subscribe button to get updates for every of my blog posts.
Next week is coming soon and I will be talking about the other colours WHITE, ORANGE and PINK.

See ya!!

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