Meaning of Colors

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Hello Business owners! Do you know that the use of colors for your logo can actually highlight the strength of your business and help you to attract the right customers? Your use of colors also help your target market to perceive you in the right way. This is why you have to be careful and knowledgeable when choosing your brand color.
Dear Designer! Do you know you have to know your colors and their meanings before you can advise your client on making the right choice of their brand color? Color is a property of light which the eyes can be more attracted to since the eyes absorb light. 
Do you remember that I mentioned in my 11th post – The Design brief (you can get to read it here) that a client should have adjectives that he wants to use to portray his business? These adjectives can help a designer to decide which colour to use for the logo, so as to portray the business rightly to its target market.
So, let’s talk about meaning of these colors step by step. Please follow me.

PURPLE
Here is one of the things I found out about purple on Google. Having either purple or violet as your favourite colour means you are sensitive and compassionate, understanding and supportive, thinking of others before yourself - you are the person others come to for help - being needed motivates you but sometimes people take advantage of you. You are a gentle and free spirit. Is purple your best colour? #winks
Okay, let’s break it down. 
These are the adjectives that can be associated with the color purple. As a designer, if your client has any of these adjectives, you should consider the color purple. They include: royalty, nobility, luxury, power, ambition, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic. 
Okay, I know you notice some adjectives that mean seemingly bad things. Well, all colours do, so you can’t because of that, not want to use a particular colour. Do you know that about 75% of pre-adolescents prefer the colour purple to other colors? So, if your business is targeting children of ages 9/10 to 13/14, I suggest you use the color purple for your brand.

GREEN
If Green is your best color, check this out. Google says you are prone to putting lots of importance on money and security. Are you?
Green is the color between blue and yellow. It means the following words. Life, renewal, nature, energy, growth, harmony, freshness, environment, fertility, safety, ambition, greed, jealousy. Dark green means money. Do you know that the color green has great healing power and is the most restful color for the eyes to see? Due to that, it improves vision. 
Okay, let’s branch into the different forms of green that we can have.
Yellow green
This can indicate sickness, jealousy, cowardice, discord. Urgh…bunch of things that are not nice, I wouldn’t use it for a logo.
Dark Green
This color can indicate money, ambition, greed and jealousy. Well, for a brand that deals with money, I can consider this color.
Aqua
This is associated with emotional healing and protection. It can be useful for a company that deals with protection and healing.
Olive green
Olive green means peace.

YELLOW
Okay, let’s look at the color yellow. Your love for yellow means you are happy and have a great love for learning. Oh wow! The colour yellow is the color of sunshine. It is associated with happiness, intellect and energy. It evokes some feelings from humans which can include a warming effect, cheerfulness, stimulates mental activities and also causes muscle energy. Most times, yellow is associated with food. It is also an attention getter, which is why it is seen before other colours when placed with black. In heraldry, yellow can mean honor and loyalty. 
Let us check its applications. Since yellow is an attention getter and it is sighted first in a design, you can use it to highlight the most important point in a design. It can also be used to promote children’s products and can also be used for food brands. Despite the love of children for yellow, too much of it can be disturbing, this explains why children cry in a yellow room. Also, men perceive the color yellow to be childish, so if your target market is the male gender, I suggest you don’t use the color yellow for your brand because no man will actually wear a yellow suit, or a yellow shoe or even drive a yellow car. 
Also note, that the other form of yellow -  the dull yellow – because it has lost its cheerfulness, can be associated with caution, decay, jealousy and sickness.
I hope you learnt something new from this post about your colors yellow, purple and green? Join me next week as we look at colors BLACK, RED AND BLUE. Don’t forget to click on the subscribe button to get notifications for more posts, you don’t want to miss great content as this. Also, there is an opportunity to send in topics you would love me to teach about. Thank you for always reading dear reader, I am so blessed to have you.
See ya!!

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