Creatives' Corner

Hey guys! It’s an awesome day for learning again. So, let’s pick up from where we stopped. Now that you have gotten the inspiration to create a logo for your client, how do you present it? What are the tips you need to pull off a beautiful presentation to a logo approval? Let’s move together. 1.       Avoid Intermediation Let’s assume you are still in direct contact with the middle man, and you need to present your ideas, you need to do it yourself. AVOID INTERMEDIATION. Do not allow a third party to present your ideas and the reason behind it is because he or she can’t sell you the same way you will sell yourself. He or she won’t be able to answer questions directed at you the same way you will. He or she won’t be able to defend your job the same way you will, I hope you get me. All you have to do is let the person see how much you want to help him to not put him under pressure. So, let him help you get in front of your client physically to help him out...

Hello there! Welcome to another day for learning. How has the learning process been? Have you been learning new things? I hope you have. Let me hear your feedbacks please. The comment session here, a personal mail, or a comment on any of the social media platforms you find the post. Would you prefer a one on one which will be my phone number? You will have to reach out via social media first #winks. Please reach  out, I am eager to talk personally with my readers. So, let’s move. We looked at the design brief in the last post and I know it was all insightful and step by step. If you notice, these posts are following a particular progression. We have learnt about the elements of an iconic logo, we moved on to the ‘what to do after getting that contract of that iconic logo (the process of design),’ then we moved on to how to create a design brief which will help you in that process. Now that you have followed the process of receiving the job, let us look at the process of working on ...

Hi guys! Welcome back. In my last post, I talked about the process of design and talked about 4 things to do before starting out on a job you get. Okay, let’s do a recap: The first I mentioned was to get rid of the middle man because he or she cannot help you like you will help yourself, the second is to give the company owner a design brief to answer all necessary questions, the third is to give them space to think and time to answer your questions, and the last is to do your homework which will involve a lot of research making. So, let’s talk fully about the DESIGN BRIEF as I promised. I gave the definition that the design brief is like a roadmap, it defines everything about the client, the company, the goals and objectives, the job, the reason for the job and so on. So how do you create a design brief? Let’s create one together. We will be going in a step by step way to design your design brief, I will go as slow as I can…hahahaha…so follow me closely. Step 1 Describe the cl...

Hello Designer! Let’s task our brains by thinking about this. A big company contacts you today for a logo. You know if you are able to come up with something spectacular, then, you have made a hit. Would you do all you can to make it spectacular? Or, would you feel too lazy to do much and accept the outcome. You can’t create something spectacular without doing the right things, following the right process. Well it’s a different thing if you know and don’t do it and it’s a different thing if you don’t even know at all. What am I talking about that you should know? The PROCESS OF DESIGN. These involve what you should do before starting out on a logo design. Wait, what are you thinking? That you should just go on and start as the inspiration is coming? Bros, calm down. These things will help with more inspiration. A lot of us get introduced by someone who knows us to someone who wants to give us jobs. This means there is likely to be a third party in the conversation, the middle man. Let’...

Has this ever happened to you before? That you started a book to pass time and you ended up reading the book in 4 hours and have also written up to 8 pages in your journal. That was exactly what happened to me. So, since I learnt a lot from the book, I will like to share with us same things that I have learnt. Or maybe I should call it mistakes I realized too late. It’s just both. Don’t worry, I will definitely tell you the name of the book so you can get for yourself. I can also give it out if you reach me privately for it. So, let’s move. 1.     Keep it simple Hello 'Brander', when creating a logo, one of the things that should be ringing in your head is that it should be simple . Or why do something that when people see it, even at a glance, they will find hard to remember. Always use the two seconds rule, the time to make an impression. What is it about? Let me tell you. Remember when you are driving on a road and you are looking at billboards. Do you take your time?...

Light Designs and Prints was founded in September 2017 with the name Light Designs. We later changed to Light Designs and Prints in February 2020 and was re-branded in April 2020. Why you ask right? Well there are quite a lot of businesses named Light Designs. Our tagline is We labor to satisfy you. The Creative Director and Founder, will be answering some questions about the company today…read and enjoy.   Please introduce yourself and tell us how you got the idea of the company Hi, my name is Olamiposi Adameji. I am a B.Sc. Holder from the Department of Microbiology of the prestigious Obafemi Awolowo University, Ile-Ife. I am majorly a graphic designer and in the process of being a UI/UX Designer. I have also equipped myself with knowledge to run a business alone, marketing, customer care and so on. I was forced to learn graphic designing in 2016 by my then mentor, Tolulope Ajayi. We had to stay in school during a holiday with nothing to do, so that was his definition of be...