8 years down the line: Where we are going.

In June 2020, we had an interview where we said a lot of things about The LDesign Brand (formerly Light Designs and Prints). We spoke about where we are coming from, how we started, and where we are going. You can find it here. This is a follow-up interview, 5 years down the line. enjoy as you follow the interview below.

You rebranded again. Why?

Good day readers, it's been 5 years! I am Olamiposi Daodu, the Creative Director at The LDesign Brand.

Rebranding came about because we needed a name that not only depicts the printing and design aspect of the organisation, which the former name did. That was why we changed to The LDesign Brand as opposed to the initial name of Light Design and Prints. We also changed our Logo to a more beautiful one that represented us better. After that, we registered the company and will be trademarking the name by God's grace soon.

You mentioned aspects of the organisation. What other aspects does the brand have apart from design and printing?

I will be listing them below

✨ Branding solutions

✨ Customized Journals & Jotters printing

✨ T-shirts, Face caps & Tote bags customization

✨ Book printing & publishing

✨ Beautiful designer beaded bags

✨ Delivery Services (coming soon)

✨ Website Design (coming soon)

✨ UI/UX Design (coming soon)

✨ Social Media Management (coming soon)

✨ Graphics & Website Design Training (coming soon)

This is all that The LDesign Brand entails. It may not look like it right now, but we have a big dream and a big God, so watch out for us.

How do you plan to achieve all these? It's been 8 years since the brand's existence

Well...to be sincere, I don't know. A lot of times, I consider giving up on the vision, on the dream, on what we have already, and just claiming that the organisation went under, but every single time that thought comes, I remember the vision once again, how big God painted it and how if I give up, I won't get to see it. With that, I get motivated all over again and just decide to push on. The brand operated for years underneath because I was working (It's still a one-man brand) and could not balance, but now, all my eggs are in God's basket. I trust that one day, the brand will grow so big to be an employer of thousands. 

The brand will also be one where students will have the opportunity to learn design at a young age. We look forward to being accredited as an institute that can offer what a university can offer to students. We also look to be a big tech solution in the world, where we manage Social Media accounts, do UI/UX and create websites, in addition to all that we customise.

It's a very big dream, so I can't tell you yet how it will happen, but we are sure taking it one step at a time.

How have the past 8 years been: Challenges, wins, ups and lows?

Uhmmmm....pause

In all sincerity, it's been a lot, a whole lot. I am not here to motivate because sometimes I need some motivation too. Sometimes, we get silent treatment, sometimes, people come in to ask for our prices and go AWOL, no feedback, no response to our check-ins, and sometimes, just nothing, no calls, no messages for a whole week.
Someone said something which has kept the brand going: It's just a sign of the beginning. Keep at it. Though thoughts come that remind that 8 years shouldn't still be a beginning, but then it's the beginning of a new phase anyway. So our resolve is to keep at it, keep showing up and expect things to get better because they surely will.

What do we watch out for?

Watch out of The LDesign Brand! We do more, we go harder! we do more ads, we reach more people, until the brand becomes a force that can't be relegated. 

I hope this interview encourages someone to keep going, keep at it, because it definitely will get better.

Dear Reader, thank you for reading. 

To know more about the brand, visit us on Instagram

Unlocking Creativity: The How

When we think of creativity, our minds often jump to serious brainstorming sessions, vision boards, or long nights spent wrestling with ideas. What we rarely consider is that one of the most powerful keys to unlocking creativity is something we once did naturally as children — play. So let me ask you today, when was the last time you played — really played — without worrying about the outcome?

Play isn’t just about toys, games, or fun for the sake of fun. It’s an approach to life that encourages curiosity, exploration, and freedom from judgment. As kids, play was actually how we discovered the world. Do you remember you built castles out of sand, turned cardboard boxes into spaceships and aeroplanes, and scribbled on paper without worrying if the lines made sense? Somewhere along the way, adulthood taught us to prioritize productivity, perfection, and outcomes over imagination. And with that shift, many of us locked away one of the greatest sources of creativity we ever had.

So, what makes play so powerful?

a. Play frees the mind from pressure. Play creates a safe space where mistakes aren’t failures but stepping stones to fresh ideas. When you play, there’s no “wrong answer.” You’re simply experimenting. This sense of freedom removes the mental barriers that typically block creativity, such as fear of failure or self-doubt. By treating the creative process as play, you allow ideas to flow without overthinking. Science backs this up: playful activities reduce stress, increase brain flexibility, and encourage divergent thinking — the very skill needed to generate new ideas

b. Play encourages curiosity and exploration. Creativity thrives on asking “what if?” Play is filled with “what ifs.” What if I mix these colors? What if I approach this idea upside down? Playful thinking nudges us to explore possibilities we wouldn’t normally consider, and that’s often where innovation hides.

c. Play reduces stress and sparks joy. Research shows that play reduces stress hormones and boosts dopamine — the feel-good neurotransmitter. A relaxed mind is far more likely to stumble upon fresh, exciting ideas than a stressed one. Play literally rewires the brain for openness and flexibility.

d. Play strengthens creative muscles. Think of creativity like a muscle. The more you use it, the stronger it becomes. Play is a workout for your imagination. Doodling, role-playing, building, or even daydreaming are small exercises that keep your creative mind active and ready for bigger challenges.

But here’s the secret: play doesn’t always have to look like play. It can mean taking a break from work to dance around your room, brainstorming wild and silly ideas just to laugh, or experimenting with something outside your field. A designer might find inspiration from baking; a writer might spark ideas from painting. The point isn’t what you do but how you do it — with curiosity, lightness, and openness.

The most brilliant ideas often come when we least expect them — in the shower, during a walk, or while joking with friends. That’s play at work: loosening the mind, letting connections form naturally, and giving inspiration space to breathe.

So, if you ever find yourself stuck in a creative process, don’t just sit at your desk forcing ideas. Step away. Play. Be silly. Explore without a goal. You might be surprised how quickly your imagination returns — refreshed, recharged, and ready to create magic. 

Here are some things you can do as play:

i. Doodle with no plan — grab a pen and paper, and let your hand wander. See what emerges.

ii. Word association game — pick a random word and write down everything it makes you think of. You’ll be surprised where it leads.

iii. Build something silly — use LEGO, blocks, or even kitchen items to “invent” something funny.

iv. Improvised storytelling — start a sentence and keep adding to it without editing. Better yet, do it with friends.

v. Change your medium — if you write, try painting; if you design, try cooking; if you sing, try sketching.

vi. Dance break — put on a song you love and move however you like. Instant refresh.

vii. Reverse thinking — instead of asking “How do I solve this?”, ask “How would I make this problem worse?” The answers often reveal fresh angles. 

Interesting right? Let me know which one you would like to try out or have tried in the comment section!

When Your Creativity Decides to Take a Nap; Don't Give Up!

You know that moment when you sit down, all pumped to create something amazing… and your brain just stares back at you like, “Nope, not today”? That, my friend, is the infamous creative block. It’s like your ideas packed their bags and went on vacation without telling you, looks like mine did for almost 5 years!

Creative block doesn’t care if you’re a painter, writer, designer, or baker of world-class cupcakes — it visits everyone. Sometimes it shows up because you’re tired, stressed, overthinking, or trying too hard to be perfect. Other times, it’s just… Tuesday.  It took me a while to overcome this so-called Creative block, as I wanted to be perfect at writing, of which I am not yet perfect anyway.

The good news, which I read and has pushed me out finally, is that: 'Creative block isn't permanent!. Sometimes your brain just needs a snack, a nap, or a change of scenery. Go for a walk, doodle nonsense, watch a movie you loved as a kid, or have a ridiculous conversation with a friend. Inspiration loves to sneak up when you’re not looking.' I have tried some, and I look forward to trying more, waiting for inspiration to sneak up on me! 

'And remember — you don’t have to create a masterpiece every time. Play. Experiment. Make something bad on purpose. The important thing is to keep moving, even if it’s in tiny baby steps.' This also stood out to me in my research, and I have decided to stand up and take the baby steps that I once started a few years ago. My posts may not be perfect, they may not be masterpieces, but I would love it if you follow me on this journey of growth.

Allow me to welcome you once again to Creatives' Corner! A place where my creative journey and lessons are documented. 

You can look through the previous posts we have; I will put their links below, from the most recent to the oldest.

1. What lesson do you see?

2. Who else never wants to run out of Creative ideas? Discover how here?

3. Spill You Over Your Content

4. The Dos and Don'ts of Storytelling

5. How to sell out using stories

6. Getting into your Customer's Mind

7. Word of Mouth Marketing 1

8. Overcoming Discouragement as a Creative 2

9. Overcoming Discouragement as a Creative

10. Meaning of Colours 3

11. Meaning of Colors 2

12. Meaning of Colours

13. What is Tracking, Kerning, Leading and White Space in Design?

14. HOW TO PRICE YOUR CLIENTS

15. From Designing to Delivery 2 – Tips for Logo Delivery

16. From Designing to Delivery 1

17. THE DESIGN BRIEF

18. The Process of Design

19, New Things I learnt recently about Design: Elements of an Iconic logo

20. Story time: The Idea behind the Movement

21. The Process called Recruitment

22. How to build a Successful Brand

23. Design: How should it be done for productivity?

24. LOGO

25. Creativity

26. Welcome

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